Frequently Asked Questions
Got questions? We've got answers.
FAQ - General
What types of services does The Anthem Co offer? 1. Spotify Marketing 2. Social Media Marketing 3. 1 on 1 Strategy Calls 4. One-off Collaborative Record Deals 5. Education (COMING SOON) 6. In-Person Writers Camps (COMING SOON)
How is The Anthem Co's marketing different from other music companies? The Anthem Co has been running since 2020, but we started in the music industry as artists LONG before that, and we've personally used all the marketing resources and strategies we offer to scale our own music and artist brands under our Record Label to millions of monthly listeners on Spotify, doing hundreds of millions of streams across all streaming platforms. When we first started making music as artists (and it wasn't working lol), we wished we had someone who could have told us how the game of music ACTUALLY works, and to help give us a proven strategy to follow and effective marketing help. So once we had success and figured a lot of things out, we we decided to build a company to do EXACTLY that for other artists. So what's the key difference? You can actually get help from people who are PERSONALLY doing what you want to do, and getting the results you want to get. We truly lead by example, and that's something most music companies can't offer.
What other artists have you worked with? A LOT (Over 1,000 to be exact via marketing & collaborations). Check out our Testimonials page or head over to our IG page and do some scrolling. You might recognize a few!
Can I work with you if I work with another marketing company? Yessiree! It can be tricky to track your progress with more “cooks in the kitchen”, but many of our artists do it, and it can be an effective strategy to get marketing pushes on multiple fronts. We'd love to join your marketing team! Just make sure to vet any marketing agencies you bring on board so that you know they're 100% legit.
Are your services legit? Yes! 2 legit 2 quit. (You're an OG if you caught that movie reference.) The Anthem Co is dedicated to nurturing real fan engagement, so delivering legitimate streams is very important to us. We also use these exact same features to market our own music and label artists, so it literally HAS to all be legit, or else we wouldn't use it on ourselves. We do it right or don't do it at all!
Is there an affiliate marketing program? At this time, no, but shoot us an email if you're interested for the future.
FAQ - Spotify Growth
How will you promote my music? Our current Spotify marketing offerings are: 1) Spotify Bundles (a combination of our most effective campaigns run simultaneously) 2) Launches (Playlist only support) 3) Custom Facebook & Instagram traffic campaigns 4) 1 on 1 Strategy Calls If we really break it down, we: 1) Run native ad campaigns across social media to drive traffic to Spotify. This way, we get your music exposure and guarantee REAL plays/streams by people who are genuinely interested. 2) Send your chosen song(s) to our playlist curator network so they can consider and promote your tracks. This method yields different results for every artist, but they love discovering new music and more-often-than-not choose to add new songs! With both strategies, you’ll certainly get REAL and TARGETED engagement. Even though results may vary based on different factors, you’ll surely notice the improvement. We don’t ever send bots or any type of fake engagement. Our services fully comply with Spotify’s terms of service.
Where should I start? It 100% depends on your budget and your goals! But we recommend starting with a Spotify Bundle campaign. Once you get a gauge on the results we can provide, then we can talk further about larger campaigns.
What genres do you market? We can market all genres very effectively, but we focus heavily in Christian Music. (CCM/Worship/Gospel/Christian Pop, Christian Indie, etc.)
Is it really 100% safe? Absolutely! We only use organic methods to promote to real people. Your campaign always has the possibility of performing better or worse, but we strive to do the best we can. But it is indeed an organic promotion. We cannot force people to like your track, but we can do our absolute best to ensure it gets seen and considered by the right people.
Can I see some results you've gotten for other artists? Yes! Go to the page of the marketing feature you're interested in, scroll to the bottom until you see 'Past Results', and click on it. You'll see the detailed campaign breakdowns for many past campaigns. You can also go to the 'Case Studies' page to see long-term results for specific artists we work with.
For how long does my promotion run? It depends on which type of campaign you're running and the size of the budget. The larger the budgets, the longer the campaigns run for. The campaign duration info is listed on the page of the specific marketing feature you're interested in, so just give the forms a thorough read through.
FAQ - Social Media Growth
What types of social media promo do you offer? 1. Instagram Growth 2. Youtube Growth 3. TikTok Growth
Why are these campaigns SO effective? Because we use these custom social media strategies that we came up with to grow our personal pages! We have zero interest in fake followers of any kind, because they can't become real fans who support your music career. So unlike other companies, everything we do is 100% legit.
How long does this campaign go for? It will depend on the campaign tier and budget size.